As a retailer, I have always admired companies who provide the customer with a chance to express themselves freely. Primarily, I visit Starbucks because I get to be me. Wondering? Well, when the barista asks me for my name to be written on the cup, I can literally tell them I am ‘Happy’ and surely that is what they will address me as! The user experience is extremely liberating. I get to be myself, I get to forget my problems, I get to be someone who I secretly wish I could be, I get to play the hero, the villain, the sidekick and the producer depending on my willingness to participate on that particular day and connect with my inner brand. And surely, I get to think about life.
Running a brand that creates happiness for my customers is not an easy job. www.Soulflower.biz brings happiness to my users. The simple packaging, the vibrant logo, the ease of ordering on whatsapp, the blogs that provide our users with solutions to problems from perspiration to snoring and our home delivery are all just a part of our customer user experience.
Imagine your kid using a strawberry scented cupcake soap and enjoying her bath time! Most mothers would do anything to see their child happily agreeing to take a bath let alone enjoy the process. That is our end goal i.e. to have you smile.
Smiling is part of self expression. While designing products, my primary aim was to build a company that enables my clients the freedom of expressing themselves and connecting with my brand on a soulful level (no pun intended). As I am a client of Starbucks, here is my expression for my friends and people I connect with. I carry these messages on a daily basis and it has now taken the shape of a new cooler communication within my circle of people.
Conveying a simple thank you or open door policy or showing confidence in your employees and vendors is an entrepreneur’s biggest responsibility.
Letting your customer know how valuable their business is to you should be deeply rooted in your subconscious. Using expressions to convey the message is a good place to start and creating a user experience that is gratifying is the only place to land up in!
As an entrepreneur in the business of spreading aroma and happiness I can safely conclude that as a brand, one needs to continue to embrace and welcome customers from all backgrounds and mindsets wherein we set one language of communicating with each other that makes us feel connected. Have you considered how you are approaching your customer for feedback? How is your customer talking to you? Why has your customer deserted you? Why are your employees communicating in a certain manner? Is there a company language you use to feel the oneness with whoever you interact with?
A good entrepreneur must build user experience into every interaction he/she is having in order to create a culture of belonging, inclusion and diversity. As you ponder about how you will connect with your inner brand, I leave you here with a message that may spin your day into something more wonderful – “Turn the Magic On!”