Have you ever wondered why you feel like a hot cup of coffee the moment nature grants us with pleasant monsoons? Or feel like shopping more when in a mall? What is it about the weather conditions that triggers a pang of cravings you so badly want to satiate?
If you observe closely, there is a vast difference in your mood during the first rains and that during heavy monsoons. Not only that, but your mindset keeps on swinging with differences in weather conditions also. Humid conditions create a skepticism about food storage while they promote the purchase of deodorizing agents. We could just go on and on about these effects and I am sure you would come up with a lot more such correlations.
A salesperson is the most successful in closing a sale when his customer is in the right frame of mind to listen to him. Retailers do everything in their capacity to get them to this mindset, be it through beauty, ease or aromatic amazement. The right weather behaves as a catalyst in bringing about this change of state.
Fascinated by these effects, we decided to record the weather of our customers’ location the moment they complete their purchase. This gave us deep insights, not only on the weather conditions that promote a purchase, but also the products that are preferred in different weather conditions by the same profile of customers.
Imagine how powerful your sales & marketing system would get if you knew the precise thing a prospective customer wants to see to buy it. Just analyze the way they are responding to the uncertainties of mother nature & you have your answer.
You never know everything and everything you know is going to be outdated soon. To keep up with the change, #SenseDataDifferently.
If you have an interesting perspective to share, please feel free to comment. #LetsChat
